Changes in technology mean that we send messages via social media, we use our personal information online and we store information in the cloud. All of the factors lead to an increase in ___________ risk.

Multiple Choice

Privacy

Regulatory

Loyalty

Legal

Share of wallet

2-Which of the following is NOT true about monitoring Twitter for brand mentions?

Multiple Choice

You are able to participate in a conversation about your brand

The insights that you gain are not actionable

You can see what people are saying about your brand

You can respond to customer concerns

Twitter is a great resource for customer insights.

3-A companys failure with CRM is often the result of

Multiple Choice

Not spending enough money

Not implementing CRM fast enough

Not approaching CRM as a company strategy

Not having the right software

Not collecting enough data

4-A company that wishes to use a website to connect with consumers and showcase products should develop a

Multiple Choice

SEO site

Promotional website

Microsite

Transactional website

Corporate website

5-Which of the following are NOT among the new digital tools available to marketers?

Multiple Choice

Affiliate marketing

Traditional mail

Display advertising

Social media

Micro-sites

6-Which of the following is NOT a result of the emergence of the digital world?

Multiple Choice

Gathering data about consumers from newspaper, magazine, and TV advertising.

Connecting with individuals and learning about their personal preferences.

Linking social media to marketing actions.

An increased emphasis on measuring the marketing return on investment for social media initiatives.

An emphasis on socially "networked" communities that link users with common interests.

I have solved 34 questions and I just need the snwer of these