Question: Channel conflict does not appear to be an issue yet, provided Walmart is able to sell at a retail price lower than Mabel's online prices.

Channel conflict does not appear to be an issue yet, provided Walmart is able to sell at a retail price lower than Mabel's online prices. What steps does Mabel's Labels need to take to prevent channel conflict once it starts to sell through other retail chains?


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Yes Mabel Label can maintain its competitive advantage when selling through retail storesa Their id... View full answer

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