Channels of distribution in global marketing are often long and complex. The availability and quality of retailers and wholesalers as well as transportation, communication, and warehousing facilities are often determined by Multiple Choice channels within the foreign nation and the foreign retailer the seller's International marketing headquarters and the channels between nations a country's stage of economic development, channels between nations and the channels within the foreign nation the seller and the exporter Help Save & EN KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy? Multiple Choice product invention product adaptation product customization product integration products on Help Save & Exit Submit Model CU 99 24 LOVO 550 G5105 *** *** ** *** ** *** *** *** + *** * ** ** Aho Figure 5-2 Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. Which smartphone should be chosen if you want a model that costs less than $900 and has superior camera quality? Multiple Choice HTC U12 Apple iPhone X Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models which smartphone shou be chosen if you want a model that costs less than $900 and has superior camera quality? 10 Multiple Choice HTC U12 c Apple iPhone XI LG V50 Moto 24 Samsung Galaxy 510 56 Next > Some automobile dealerships employ a nonnegotiable or no haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopt this pricing policy because Multiple Choice women have an intense dislike of price negotiation, yet still want to buy a car many recent immigrants into the United States are not accustomed to negotiation the industry is discussing the abandonment of self-regulation practices a slow-growing economy guarantees that negotiations would produce negative profit per vehicle women distrust men in general and car salesmen in particular Which of the following products and services is an example of a low-involvement purchase? 12 Multiple Choice membership into a local country Club O vacation to aly Knee Surgery Bounty paper towels a Trek bicycle Me Exam 2 (Ch.4,57) Saved Help 5 HIGH CONSUMERVOLVIMENT LO CHARACTERISTICS OF THE CONSUMEN PURCHASE DECISION PROCESS B 21 DUBOV Figure 5-3 In Figure 5-3 above,column C represents which of the following in terms of consumer involvement and product knowledge? Multiple Choice restricted problem solving routine problem solving O nominal problem solving ME Mill In Figure 53 above, column Crepresents which of the following in terms of consumer involvement and product knowledge? 21 Multiple Choice restricted problem solving routine problem solving nominal problem solving O integrated problem solving limited problem solving 22 You have determined you want to buy an advanced Hybrid vehicle, and a visit to Ford's website reveals that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile? Multiple Choice purchase decision postpurchase evaluation problem recognition Information search needs analysis All of the following are advantages of licensing except which? 23 Multiple Choice the licensee's access to information that allows it to start with a competitive advantage the lower risk to the company granting the license compared to direct investment the licensor's ability to protect its brand name from harm the foreign country's increased employment by having the product manufactured locally the capital-free entry into a foreign country ME Gran 24 The BMW StreetCarver is a $495 skateboard that features BMWs technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wants its skateboard to be within the consideration set of potential skateboard buyers. In this case, it will most likely focus on Mutiple Choice O creating personality protes for skateboarders explaining the stability and control aspects of the StreetCarver in te advertising messages making sure its representatives attend sporting events such as ESPNs XGames to get new product idees. O reducing the past purchase dissatisfaction that may result from purchasing is product. making appeaks sirected toward motivational ego noods, All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which? 25 Multiple Choice O Vus Customs custom wymbol M 26 B C D Figure 7-4 According to Figure 7-4 above, point would most likely represent which option for entering the global marketplace? Multiple Choice direct investment franchising ME ww KI According to Figure 7.4 above, point would most likely represent which option for entering the global marketplace? 26 Multi Chosce direct investment franchising O exporting O licensing O joint venture 27 An owner of a small publishing company allowed a friend who was starting a handmade soap business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is Multiple Choice legalbut ethical O caveat emptor both legal and ethical both legal and unethical sanctioned by the Business Software Alliance since only one copy was transferred. 29 The world's largest manufacturer of peppermint candy canes was located in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions like those that exist in the United States on the amount of sugar that can be brought into the nation. The business moved to Mexico because of established by the US government Multiple Choice an excise to a trade imbalance & subsidy a ta a quota Exam 2 (Ch.4,5,7) savo Help 34 Figure 7-2 The question mark in Figure 7-2 above leads to which of the following as a result of the imposition of tariffs and quotas? Multiple Choice a decrease in world trade an increase in exports The question mark in Figure 7-2 above leads to which of the following as a result of the imposition of tariffs and quotas? 34 Multiple Choice a decrease in world trade O an increase in exports 3 O a limit on exports O an increase in world trade countertrade An American Express advertising claim that "membership has its privileges' creates which type of reference group? 35 Multiple Choice Odlusociave group assimilation group aspiration group associative group Integrated group 36 Conco, the world's largest children's products company recently sold a high chair that could be used as an infant feeding seat a youth chair, a play chat, a booster chair, and when reclined, an infant bed for $49. The prototypes had been tested by Cosco employees who had small children, but this was the only product testing performed. Once told, several children were injured and some died as a result of using the chait Cosco was charged with being unconcerned about consumers' right to Mun Choice choose he Safety be informed be treated courteously 37 Making counterfeit copies of Gucci purses, Tommy Hilfiger Sportsweat, and other international brands is pervasive in some countries because laws protecting intellectual property are unclear and sporadically enforced. A business introducing a product into such a country needs to know that its may lead to trademark infringements. Multiple Choice religious precepts uttalanism moral dealism societal culture and noms antecedent states Companies that use which they do business marketing strategy have as many different product Variations, brand names, and advertising programs as countries in 38 Multiple Choice a transnational a multidomestic a global an international an etnocentric Customer satisfaction is an important focus for marketers because 39 Multiple Choice a 50 percent increase in customer retention can increase a company's profits by 5 percent attracting new customers is easier than keeping old ones. the financial value of a satisfied, loyal customer over time can be significant O consumers are unable to assess it by themselves marketing research is an expensive proposition, the fewer times it needs to be done, the better off the company is. Which of the following is a socializing force that dictates what is morally right and just? 40 Multiple Choice O culture organizational core values O the US Supreme Court federal regulatory agencies such as the FTC federal state, and local legislation Which of the following statements concerning evalutive criteria is most accurate? 41 Multiple Choice Evilostive criteria represent subjective rather than objective attributes Consumers often have several criteria for evaluating a single product, Evaluative criteria represent objective rather than subjective attributes. Ultimately, the most important evaluative criterion is price If the alternatives in a consideration set do not meet all of the requirements of the evaluative criteria, the entire decision process is quickly discontinued According to public opinion surveys are considered to be among the least ethical occupations in the United States 42 Multiple Choice O legal professionals the news media O advertising practitioners Insurance company professionals members of US Congress How would consumers who purchased a new and innovative Nike LeBron 17 basketball shoe for $185 try to reduce any cognitive dissonance they feel? 43 Multiple Choice O Conceal the product purchase from others. Limither information search to an internatione of the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance Minimize problem solving involvement Rood edu for the new basketball shoe even after the purchase has been made What is the fifth and last step of a social audit? 44 Multiple Choice determination of organizational objectives and priorities for programs and activities it will undertake recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavons identification of social responsibility causes of programs consistent with the company's mission specification of the type and amount of resources necessary to achieve social responsibility objectives evaluation of social responsibilty programs and activities undertaken and assessment of future involvement nep In marketing, advertisements or salespeople can activate a consumer's purchase decision process by 45 Multiple Choice O showing the shortcomings of competing for currently owned products O manipulating a customer's want into a need O promising product attributes that exceed the actual product potential O creating a sense of irony or amusement d shifting the consumer's focus from internal search to external search 46 Corporate culture manifests itself in many different ways the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and Multiple Choice the dress codes manner of work and sayings of its employees contracts and agreement between members of the same industry State and local laws regarding ethical business behavior. the social responsible behaviors of its customers O the involvement of shareholders with an organization's day-to-day marketing decisions Which of the following statements most accurately distinguishes between laws and ethics? 47 Multiple Choice O Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society Ethics deal with internal (personal issues while lows deal with external social issues. There is no significant difference between laws and ethics, these terms can be used interchangeably. ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts. Ethics deal with religious and moral beliefs while luws deal with social, economic and environmental behaviors. B 48 A E Figure 5.1 In Figure 51 above, represents which stage of the consumer purchase decision process? Multiple Choice financial transaction information search postpurchase behavior purchase decision 49 Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get more reliable picture of a country's purchasing power a country's must also be considered Mul Choice total income Citure geographical location Income distribution Societal responsibility refers to 50 Multiple Choice the idea that organizations are part of a larger society and are accountable to that society for their actions the duty of a firm to maximize profits for its owners or stockholders the obligation that organizations have to the preservation of the ecological environment and the general public the obligation of a fem to price its products or services at a level whereby the consumer is treated foirty and the firm is all able to make a profit the view that an organization has an obligation to those who can affect the achievement of its objectives Channels of distribution in global marketing are often long and complex. The availability and quality of retailers and wholesalers as well as transportation, communication, and warehousing facilities are often determined by Multiple Choice channels within the foreign nation and the foreign retailer the seller's International marketing headquarters and the channels between nations a country's stage of economic development, channels between nations and the channels within the foreign nation the seller and the exporter Help Save & EN KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global marketing product and promotion strategy? Multiple Choice product invention product adaptation product customization product integration products on Help Save & Exit Submit Model CU 99 24 LOVO 550 G5105 *** *** ** *** ** *** *** *** + *** * ** ** Aho Figure 5-2 Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models. Which smartphone should be chosen if you want a model that costs less than $900 and has superior camera quality? Multiple Choice HTC U12 Apple iPhone X Figure 5-2 above shows the recent ratings from an independent rating agency for selected smartphone brands and models which smartphone shou be chosen if you want a model that costs less than $900 and has superior camera quality? 10 Multiple Choice HTC U12 c Apple iPhone XI LG V50 Moto 24 Samsung Galaxy 510 56 Next > Some automobile dealerships employ a nonnegotiable or no haggle price strategy to sell their cars. A customer who wants to buy a new or used car would pay the posted price. These dealers probably adopt this pricing policy because Multiple Choice women have an intense dislike of price negotiation, yet still want to buy a car many recent immigrants into the United States are not accustomed to negotiation the industry is discussing the abandonment of self-regulation practices a slow-growing economy guarantees that negotiations would produce negative profit per vehicle women distrust men in general and car salesmen in particular Which of the following products and services is an example of a low-involvement purchase? 12 Multiple Choice membership into a local country Club O vacation to aly Knee Surgery Bounty paper towels a Trek bicycle Me Exam 2 (Ch.4,57) Saved Help 5 HIGH CONSUMERVOLVIMENT LO CHARACTERISTICS OF THE CONSUMEN PURCHASE DECISION PROCESS B 21 DUBOV Figure 5-3 In Figure 5-3 above,column C represents which of the following in terms of consumer involvement and product knowledge? Multiple Choice restricted problem solving routine problem solving O nominal problem solving ME Mill In Figure 53 above, column Crepresents which of the following in terms of consumer involvement and product knowledge? 21 Multiple Choice restricted problem solving routine problem solving nominal problem solving O integrated problem solving limited problem solving 22 You have determined you want to buy an advanced Hybrid vehicle, and a visit to Ford's website reveals that the Ford Fusion Hybrid SE uses hybrid fuel technology with the latest in lithium-ion battery technology. You are currently in which stage of the consumer purchase decision process for this type of automobile? Multiple Choice purchase decision postpurchase evaluation problem recognition Information search needs analysis All of the following are advantages of licensing except which? 23 Multiple Choice the licensee's access to information that allows it to start with a competitive advantage the lower risk to the company granting the license compared to direct investment the licensor's ability to protect its brand name from harm the foreign country's increased employment by having the product manufactured locally the capital-free entry into a foreign country ME Gran 24 The BMW StreetCarver is a $495 skateboard that features BMWs technology in its wheel suspension, which stabilizes the board's sleek design and allows for greater control around sharp curves. BMW wants its skateboard to be within the consideration set of potential skateboard buyers. In this case, it will most likely focus on Mutiple Choice O creating personality protes for skateboarders explaining the stability and control aspects of the StreetCarver in te advertising messages making sure its representatives attend sporting events such as ESPNs XGames to get new product idees. O reducing the past purchase dissatisfaction that may result from purchasing is product. making appeaks sirected toward motivational ego noods, All of the following should be understood and appreciated about another society for a thorough cross-cultural analysis except which? 25 Multiple Choice O Vus Customs custom wymbol M 26 B C D Figure 7-4 According to Figure 7-4 above, point would most likely represent which option for entering the global marketplace? Multiple Choice direct investment franchising ME ww KI According to Figure 7.4 above, point would most likely represent which option for entering the global marketplace? 26 Multi Chosce direct investment franchising O exporting O licensing O joint venture 27 An owner of a small publishing company allowed a friend who was starting a handmade soap business to load the publishing company's copy of Microsoft Word onto the friend's computer. This activity is Multiple Choice legalbut ethical O caveat emptor both legal and ethical both legal and unethical sanctioned by the Business Software Alliance since only one copy was transferred. 29 The world's largest manufacturer of peppermint candy canes was located in Albany, Georgia, until it could no longer afford to buy the sugar needed for its operation. It moved its manufacturing business to Mexico where there are no restrictions like those that exist in the United States on the amount of sugar that can be brought into the nation. The business moved to Mexico because of established by the US government Multiple Choice an excise to a trade imbalance & subsidy a ta a quota Exam 2 (Ch.4,5,7) savo Help 34 Figure 7-2 The question mark in Figure 7-2 above leads to which of the following as a result of the imposition of tariffs and quotas? Multiple Choice a decrease in world trade an increase in exports The question mark in Figure 7-2 above leads to which of the following as a result of the imposition of tariffs and quotas? 34 Multiple Choice a decrease in world trade O an increase in exports 3 O a limit on exports O an increase in world trade countertrade An American Express advertising claim that "membership has its privileges' creates which type of reference group? 35 Multiple Choice Odlusociave group assimilation group aspiration group associative group Integrated group 36 Conco, the world's largest children's products company recently sold a high chair that could be used as an infant feeding seat a youth chair, a play chat, a booster chair, and when reclined, an infant bed for $49. The prototypes had been tested by Cosco employees who had small children, but this was the only product testing performed. Once told, several children were injured and some died as a result of using the chait Cosco was charged with being unconcerned about consumers' right to Mun Choice choose he Safety be informed be treated courteously 37 Making counterfeit copies of Gucci purses, Tommy Hilfiger Sportsweat, and other international brands is pervasive in some countries because laws protecting intellectual property are unclear and sporadically enforced. A business introducing a product into such a country needs to know that its may lead to trademark infringements. Multiple Choice religious precepts uttalanism moral dealism societal culture and noms antecedent states Companies that use which they do business marketing strategy have as many different product Variations, brand names, and advertising programs as countries in 38 Multiple Choice a transnational a multidomestic a global an international an etnocentric Customer satisfaction is an important focus for marketers because 39 Multiple Choice a 50 percent increase in customer retention can increase a company's profits by 5 percent attracting new customers is easier than keeping old ones. the financial value of a satisfied, loyal customer over time can be significant O consumers are unable to assess it by themselves marketing research is an expensive proposition, the fewer times it needs to be done, the better off the company is. Which of the following is a socializing force that dictates what is morally right and just? 40 Multiple Choice O culture organizational core values O the US Supreme Court federal regulatory agencies such as the FTC federal state, and local legislation Which of the following statements concerning evalutive criteria is most accurate? 41 Multiple Choice Evilostive criteria represent subjective rather than objective attributes Consumers often have several criteria for evaluating a single product, Evaluative criteria represent objective rather than subjective attributes. Ultimately, the most important evaluative criterion is price If the alternatives in a consideration set do not meet all of the requirements of the evaluative criteria, the entire decision process is quickly discontinued According to public opinion surveys are considered to be among the least ethical occupations in the United States 42 Multiple Choice O legal professionals the news media O advertising practitioners Insurance company professionals members of US Congress How would consumers who purchased a new and innovative Nike LeBron 17 basketball shoe for $185 try to reduce any cognitive dissonance they feel? 43 Multiple Choice O Conceal the product purchase from others. Limither information search to an internatione of the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance Minimize problem solving involvement Rood edu for the new basketball shoe even after the purchase has been made What is the fifth and last step of a social audit? 44 Multiple Choice determination of organizational objectives and priorities for programs and activities it will undertake recognition of a firm's social expectations and the rationale for engaging in social responsibility endeavons identification of social responsibility causes of programs consistent with the company's mission specification of the type and amount of resources necessary to achieve social responsibility objectives evaluation of social responsibilty programs and activities undertaken and assessment of future involvement nep In marketing, advertisements or salespeople can activate a consumer's purchase decision process by 45 Multiple Choice O showing the shortcomings of competing for currently owned products O manipulating a customer's want into a need O promising product attributes that exceed the actual product potential O creating a sense of irony or amusement d shifting the consumer's focus from internal search to external search 46 Corporate culture manifests itself in many different ways the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and Multiple Choice the dress codes manner of work and sayings of its employees contracts and agreement between members of the same industry State and local laws regarding ethical business behavior. the social responsible behaviors of its customers O the involvement of shareholders with an organization's day-to-day marketing decisions Which of the following statements most accurately distinguishes between laws and ethics? 47 Multiple Choice O Laws reflect the beliefs of the majority of society while ethics reflect the beliefs of the minority of society Ethics deal with internal (personal issues while lows deal with external social issues. There is no significant difference between laws and ethics, these terms can be used interchangeably. ethics deal with personal moral principles and values whereas laws are society's values and standards that are enforceable in the courts. Ethics deal with religious and moral beliefs while luws deal with social, economic and environmental behaviors. B 48 A E Figure 5.1 In Figure 51 above, represents which stage of the consumer purchase decision process? Multiple Choice financial transaction information search postpurchase behavior purchase decision 49 Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get more reliable picture of a country's purchasing power a country's must also be considered Mul Choice total income Citure geographical location Income distribution Societal responsibility refers to 50 Multiple Choice the idea that organizations are part of a larger society and are accountable to that society for their actions the duty of a firm to maximize profits for its owners or stockholders the obligation that organizations have to the preservation of the ecological environment and the general public the obligation of a fem to price its products or services at a level whereby the consumer is treated foirty and the firm is all able to make a profit the view that an organization has an obligation to those who can affect the achievement of its objectives