Question: chap 4. s.q.1 can you please label the answer 115 4.E.001. MY NOTES ASK YOUR TEACHER PRACTICE ANOTHER Alinear programming computer package is needed The

chap 4. s.q.1
can you please label the answer
chap 4. s.q.1 can you please label the answer 115
chap 4. s.q.1 can you please label the answer 115
chap 4. s.q.1 can you please label the answer 115
115 4.E.001. MY NOTES ASK YOUR TEACHER PRACTICE ANOTHER Alinear programming computer package is needed The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown Constraint Television Radio Audience per advertisement Online 300,000 54,000 Cost per advertisement 120,000 $2,000 $300 Maximum media usage S600 10 20 10 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authored. In addition, television should account for at least 10% of the total number of advertisements authorized (a) If the promotional budget is limited to $20,500, how many commercial messages should be run on each medium to maximize total audience contact Television Radio Online What is the allocation of the budget among the three media, and what is the total audience reached Television Budget Radio Budget Online Budget Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.)

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