Chapp $11$ Case Studies

Case $1$: ERP at Amazon

Worldwide, more than $2\mathrm{.}5$ million active sellers in the Amazon marketplace offer products and make significant carnings, Nearly $30,000$ of these sellers can eirn as much as $$1$ million annually. They must ensure consistent operations ranging from product offerings to accounting and logistics$.$ An ERP system is an idesal platform to support such dynamic and growing business operations.

A tspical high$-$volume sellet in the Amazon markeiplace deals with millions of products that require rigorous management for product listings. There may be thousands of informational requirenents for each SKU $($stock keeping unit$)$ or ASIN $($Amazon standard identification number$)$ that the sellers must, list in the marketplice. With the Amazon ERP system, scllers get access to an automated and vigorous product mangement function that helps them increase theif product listing efficiency and avoid errors during listing. As a result, sellers can sell their products to millions of Amazon Prime members and other buyers from around the world. The ERP system also helps Amazon sellers to quantify their profitability in the marketplace. For example, they can calculate their gross and net profit per product as well as manage other costs, such as wages and overhead.