Chapter $01$ Assignment: Customer$-$Driven Strategic Marketing.

Total points: $--/5$

Attempts left: $1$

Scenario $1\mathrm{.}1.$

Karen works as a salesperson for W$$sthof$,$ a company that makes cutlery and kitchen knives. She is driven to make as many sales as possible to as many people as possible in order to increase her commission. Although she has many great customer relationships, she also has a reputation for overly aggressive sales tactics. Karen has been able to convince customers to purchase more expensive knives even after they say they are not interested. As a result of Karen's high sales, she is a top sales associate at the company.

Recently, however, Karen's sponsor has been informed of complaints that customers have levied against Karen accusing her of "badgering" them into buying products. The sponsor meets with Karen and tells her it is unacceptable to pressure consumers into purchasing items they do not want.

Refer to Scenario $1\mathrm{.}1.$ Which variable of the marketing mix does this issue involve?

Price

Distribution

Marketing environment

Product