Chapter $02$ Assignment: Planning, Implementing, and Evaluating Marketing Strategies

Total points: $\frac{-}{25}$

Hank's small restaurant business is doing extremely well, and it often has hours$-$long waits at peak dining times. H thinks it is time to grow the business by opening new restaurants to take advantage of his success. He has begun strategic planning process and has set the following objective for his company. grow the business by $10$ percent in year. What's wrong with Hank's marketing objective?

It should be comparable to rival firms.

It should he ronsistent with husiness$-$unit and rennorate stratepies