Chapter $02$ Case Study: External Analysis: The Identification of Opportunities and Threats

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Assessment details

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Assessment question

In what way did the flood of new entrants into the airline industry that followed deregulation in $1978$ negatively affect the airline industry?

New strategies had to be formulated to counter emerging threats.

The forces of demographics had to be reconsidered.

Social forces created new expectations by consumers.

More consumers were attracted to the industry.

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