Chapter $03$a Language Toolkit

Select the appropriate term from the drop$-$down list to match each definition.

Someone who uses electronic means to purchase goods and services

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Stage of the digital conversion funnel in which the consumer pays, signs up$,$ downloads, or takes other desired action

Use of various technical mechanisms to track and revievy' consumer activity online

AIDA$-$based model that identifies the stages a potential customer may go through to progress from awareness and eventually arrive at a diaital purchase decision and beyond

Norms accepted within or beliefs held by an online group; may play a role in decisions by digital consumers

Relating to or involving an image, video, or piece of information that is circulated rapidly and widely from one Internet user to another

Stage of the digital conversion funnel in which the consumer's interest is sparked and they seek more information.

Relating to a consumer's needs