Chapter $04$ Assignment: Marketing Research and Analytics

Total points: $-\frac{-}{25}$

Attempts left: $3$

Big Burgers BBQ has been testing a number of new menu items in its restaurants as part of a turnaround strategy, including sales of kombucha, breakfast served at all hours, and premium chef$-$crafted sandwiches. Big Burgers BBQ is conducting research which allows it to make causal deductions about relationships.

experimental

conclusive

descriptive

exploratory

probability sampling

Annalise is performing a marketing research study on restaurant menu items containing cauliflower as a feature ingredient. She believes this study will prove that consumers are increasingly attracted to cauliflower because of its rise in popularity on social media and reported connection to health benefits. Annalise is developing a$($n$)$