Question: Chapter 0 4 Assignment: Marketing Research and Analytics Total points: - - 2 5 Attempts left: Jacob runs a software company with mountains of data

Chapter

04

Assignment: Marketing Research and Analytics

Total points:

- \frac{-}{25}

Attempts left:

Jacob runs a software company with mountains of data across multiple databases. He wants to interpret the effectiveness of his firm's marketing functions using databases, big data, and measurement methods enabled by technology in order to make better marketing decisions. What is Jacob interested in

?

Marketing analytics

Single

-

source data

Marketing decision support systems

Marketing information systems

Big data

Chapter 04 Assignment: Marketing Research and Analytics Total points: --25 Attempts

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