Question: Chapter 0 4 Assignment: Marketing Research and Analytics Total points: - - / 2 5 Attempts left: 3 A massive online retailer often uses data

Chapter

04

Assignment: Marketing Research and Analytics

Total points:

- - / 25

Attempts left:

3

A massive online retailer often uses data on customer demographics, interests, and behavior and wants to learn more about its best customers. It decides to track its customer's online behavior to offer more personalized services with the shopper's consent. The retailer clearly outlines how the data will be used. The retailer sells its data, including personally identifiable data, to a third

-

party marketing research agency. What ethical issue in marketing research is at play here?

Transparency

Data reliability

Privacy

Interviewer bias

Data validity

Chapter 04 Assignment: Marketing Research and Analytics Total points: --/25 Attempts

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