Question: Chapter 0 4 Assignment: Marketing Research and Analytics Total points: - 2 5 Attempts I Many marketers collecting information turn to LexisNexis. LexisNexis contains articles

Chapter

04

Assignment: Marketing Research and Analytics

Total points:

\frac{-}{25}

Attempts I

Many marketers collecting information turn to LexisNexis. LexisNexis contains articles on a variety of topics as well as cases and news documents. LexisNexis would most likely be considered which of the following?

A marketing analytics tool

A marketing decision support system

A database

A marketing information system

Single

-

source data

Chapter 04 Assignment: Marketing Research and Analytics Total points: -25 Attempts

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