Chapter $07$ Assignment: Business Markets and Buying Behavior

Total points: $--/25$

Attempts left: $3$

Scenario $7\mathrm{.}1.$

Levi owns a store that sells cooking products to end consumers. He has worked with the same supplier for many years and trusts the supplier completely. Whenever Levi needs to order new inventory from his supplier, he sends them information specifying the type of product, the quantity, the color, and some general quality characteristics. Levi has been with his supplier for years and knows how thorough they are. Finding defective products is so rare that Levi doesn't even bother examining the shipment, other than to make sure the products adhere to the standards specified.

Refer to Scenario $7\mathrm{.}1.$ Suppose a church representative stops by looking for a coffee maker. They want to buy the coffee maker with church funds and use it to brew fresh coffee for church visitors. They are a part of which market?

Government

Producer

Institutional

Consumer