Question: Chapter 0 7 : Segmentation, Target Marketing and Positioning MANAGEMENT DECISION CASE: Got Milk? What Kind? What potential methods of segmentation are indicated for alt

Chapter

07

: Segmentation, Target Marketing and Positioning

MANAGEMENT DECISION CASE: Got Milk? What Kind?

What potential methods of segmentation are indicated for alt

-

milk products? Based on your conclusions, how would you position the products?

What do you think about the labeling laws? Should non

-

dairy products be called "milk"? Do a quick search to determine the status of US federal and state laws regarding these laws. How do these differ from Canadian laws?

What do you think about plant

-

based milks? Are you a consumer? Why?

Do you think that dairy is bad for the planet? How many of your friends agree with Joaquin Phoenix?

Ask Baby Boomers about their milk consumption when they were young. How does your consumption compare?

Chapter 07: Segmentation, Target Marketing and Positioning MANAGEMENT DECISION CASE: Got

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