Chapter $10$ Test $($i$)$

Saved

Help

All of these are true about product line extensions except which?

$14$

Multiple Choice

$00$:$09$:$55$

A risk that comes with product line extensions is that sales of an extension may come at the expense of other items in the company's product line.

This strategy can result in lower advertising and promotion costs.

Line extensions work best when they provide incrementahcompany revenue by taking sales away from competing brands.

A product line extension raises the level of brand awareness.

Product line extensions involve using a current brand name to enter a different product class.