Chapter $1$

$1.$ What do brands mean to you? What are your favorite brands and why? Check to see how your perceptions of brands might differ from those of others.

$2.$ Who do you think has the strongest brands? Why? What do you think of the Interbrand list of the $25$ strongest brands in Figure $1-5?$ Do you agree with the rankings? Why or why not?

$3.$ Can you think of anything that cannot be branded? Pick an example that was not discussed in each of the categories provided $($services; retailers and distributors; people and organizations; sports, arts, and entertainment$)$ and describe how each is a brand.

$4.$ Can you think of yourself as a brand? What do you do to $$brand$$ yourself?

$5.$ What do you think of the new branding challenges and opportunities that were listed in the chapter? Can you think of any other issues?