$[$Chapter $12,$ Learning Objective $2$: Describe an effective strategy for developing persuasive business messages.$]$

One of the most commonly used methods for framing a persuasive argument is the AIDA model:

A: Open your message by getting the audience's attention.

I: Build interest with facts, details, and additional benefits.

D: Increase desire by providing more evidence and answering possible objections.

A: Motivate a specific action.

Persuasive business messages combine three types of persuasive appeals:

Ethos $-$ the ethical dimension, particularly your credibility as the writer.

Pathos $-$ Appeals to emotion

Logos $-$ argumentation based on logic and evidence, including induction $($from specific to evidence to a general conclusion$),$ deduction $($from a general theory to a specific conclusion$),$ and analogy $($comparing one specific example to another$)$

After reviewing these methods and appeals in Chapter $12,$ complete the following:

Scenario:

While sitting at your desk during lunch break, slumped over as usual, staring at your computer screen, you see an online article about the dangers of sitting at your desk all day. The article suggests trying a standing desk $-$ or$,$ even better, a treadmill desk, which has an exercise treadmill built into a standing desk. You'd love to lose a few pounds while being healthier and feeling more alert during the day. Plus, you know the company is encouraging employees to live healthier lifestyles in order to improve their overall well$-$being and to reduce the company's health$-$care costs.

Your task:

$1)$ Research the treadmill desks made by LifeSpan, NordicTrack, or another manufacturer and write a persuasive email message to your boss, requesting that the company buy or rent a treadmill desk for you to try out. Offer to serve as a research subject for the whole office, tracking your weight loss, alertness, and any other relevant variables you can think of$.$ Be sure to use the AIDA method and include the three persuasive appeals.

$2)$ In your responses to two classmates' emails, reply as the boss with an answer about the treadmill desk request. Would you buy or rent the treadmill desk based upon this request letter? Explain why or why not based on your classmates' use of AIDA and ethos, pathos, and logos$.$