Chapter $12$ Video : Amazon: Delivering the Goods Millions of Times Amazon.com launched its website in July $1995$ with a simple idea: Use the Internet to transform book buying into a fast, easy, and enjoyable shopping experience. Since that launch, Amazon has grown exponentially by adding new products and services while continuing to offer its customers low prices, a wide selection, and shopping convenience. Today, millions of consumers across the globe utilize Amazons website to find the products they seek, while millions of sellers utilize Amazons e$-$commerce platform to offer products for sale. Providing a seamless delivery to its customers remains one of the greatest challenges for Amazon, highlighting the importance of logistics and supply chain management. This activity is important because as a marketing channel, Amazon must rely on logistics and supply chain management to make products available to consumers and industrial users at the right time and at the lowest possible price. The goal of this activity is to recognize the importance of logistics and supply chain management at Amazon. $1.$ When Jeff Bezos founded Amazon.com in $1994,$ he was laying the foundation for the worlds largest $\_\_\_\_\_\_\_\_,$ because Amazon.com uses the Internet to make its products and services available to its consumers.a$)$ electronic production channelb$)$ indirect marketing channelc$)$ multichannel marketing channeld$)$ digital marketing channel $2.$ Amazon creates many utilities for its customers, but perhaps the most valuable utility for consumers is $\_\_\_\_\_\_\_\_,$ the utility created by having the offerings available where consumers need it$,$ on Amazon.com.a$)$ timeb$)$ placec$)$ possessiond$)$ form $3.$ To improve its inventory turnover, Amazon shares purchasing forecasts and sales information with its suppliers to ensure that the right amount of the right product arrives at the right place at the lowest possible cost. When Amazon and its suppliers work together to move a product from the source of raw materials to consumption, it is an example of a$)$ intensive distribution.b$)$ disintermediation.c$)$ selective distribution.d$)$ logistics$.4.$ Amazon and its suppliers have an intense focus on cost and efficiency in the supply chain with a goal of creating $\_\_\_\_\_\_\_\_$ for consumers.a$)$ greater customer serviceb$)$ higher pricesc$)$ lower pricesd$)$ possession utility $5.$ Shoppers on Amazon.com have differing needs that must be satisfied during the exchange, which often include the need for information, convenience, variety, and$/$or pre$-$ or postsale services. These needs are collectively referred to asa$)$ dual distribution.b$)$ distribution intensity.c$)$ seller requirements.d$)$ buyer requirements. $6.$ A student goes onto Amazon.com to purchase a biology textbook that was published by McGraw$-$Hill Higher Education and then sold to Amazon through a book wholesaler. In this marketing channel, Amazon.com would best be classified as a a$)$ wholesaler.b$)$ manufacturer.c$)$ supplier.d$)$ retailer. $7.$ One of the major drawbacks of online shopping is the lack of instant gratification because consumers must wait for their products to be delivered. One of Amazons recent innovations is the development of unmanned aerial drones that allow Amazon to provide its customers with faster delivery servicein some cases, $30-$minute delivery. This innovation in supply chain management serves as an example of innovation driven by an understanding of the a$)$ wholesalers.b$)$ stakeholders.c$)$ customer.d$)$ manufacturers.