Chapter $13\text{'}$s case study entitled, Property portals hand control to homeowners, discusses aspects of CRM and it's importance in marketing.

After reading the article answer the following questions:

$1.$ How can $$customer service$$ be a differentiator in the service industry?

$2.$ How can a company such as easyProperty ensure $$e$-$service quality?

$3.$ Do you agree with Ed Mead when he said $$the internet provides many things, a personal service is not one of them$?$ Explain your reasons.

$4.$ The information in this case dates from $2014,$ when online real estate was in its infancy. Explore the current state of the market in the UK$.$ Who continues to be successful of the companies mentioned? Why, in your view? How has the industry evolved?

$5.$ Key success factors in this industry?

$6.$ Which quantitative approaches to positioning research might best apply to the Case

$7.$ Internal Marketing for Case