Chapter $16$: Application Questions

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Sales rromotion AIternatives

This activity is important because a substantial amount of promotional spending is allocated to sales promotion. To select and integrate the optimal promotion techniques requires that marketing managers possess a good understanding of the advantages and disadvantages of each kind of sales promotion.

The goal of this activity is to demonstrate your understanding of the difference between consumer$-$oriented sales promotion and trade$-$oriented sales promotion.

Roll over each sales promotion example and then classify it as either consumer oriented or trade oriented.

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