Question: Chapter 1 6 Exercise: Integrated Marketing Communication ( IMC ) Discussion Point 1 : Elements of Promotion Mix The promotion mix includes advertising, public relations,

Chapter

16

Exercise: Integrated Marketing Communication

(

IMC

)

Discussion Point

1

: Elements of Promotion Mix

The promotion mix includes advertising, public relations, sales promotion, and personal selling. How would you classify each of the following promotion efforts?

McDonald's uses television to tell consumers about how they can receive free french fries with the purchase of a Big Mac.

A Toyota salesperson tells customers about the quality of Michelin tires.

CNN has a story about Energizer's latest ad campaign. The story features a commercial with the Energizer bunny.

An aircraft manufacturer is ready to market its new specialized plane for business executives.

Quaker Oats places an ad in Good Housekeeping magazine with a coupon attached.

The Travel Channel wants to inform viewers about a sweepstakes they are holding that will send the winners to the Bahamas.

A pharmaceutical salesperson leaves free samples with a physician.

Pepsi wants to remind customers about the good taste of its Pepsi cola.

Chapter 16 Exercise: Integrated Marketing Communication (IMC) Discussion Point 1: Elements

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