Question: Chapter 1 8 Homework Back to Assignment Attempts 3 Keep the Highest 3 5 5 . Using a payoff matrix to determine the equilibrium outcome

Chapter 18 Homework
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Attempts
3
Keep the Highest 35
5. Using a payoff matrix to determine the equilibrium outcome
Suppose that Vitablend and Blend Magic are the only two firms in a hypothetical market that produce and sell personal blenders. The following payoff matrix gives profit scenarios for each company (in millions of dollars), depending on whether it chooses to set a high or low price for blenders.
\table[[Vitablend Pricing,,Blend Magic Pricing],[,High,Low],[High,13,13,7,15],[Low,15,7,12,12]]
For example, the lower-left cell shows that if Vitablend prices low and Blend Magic prices high, Vitablend will earn a profit of $15 million, and Blend Magic will earn a profit of $7 million. Assume this is a simultaneous game and that Vitablend and Blend Magic are both profit-maximizing firms.
If Vitablend prices high, Blend Magic will make more profit if it chooses a q, price, and if Vitablend prices low, Blend Magic will make more profit if it chooses a q, price.
If Blend Magic prices high, Vitablend will make more profit if it chooses a q, price, and if Blend Magic prices low, Vitablend will make more profit if it chooses a q, price.
Considering all of the information given, pricing low a dominant strategy for both Vitablend and Blend Magic.
If the firms do not collude, what strategies will they end up choosing?
Chapter 1 8 Homework Back to Assignment Attempts

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