Question: Chapter 1 Explain fully superior customer value and synergies. Explain fully corporate strategy and all the components of corporate strategy. Explain fully strategic business unit.

Chapter 1
Explain fully superior customer value and synergies.
Explain fully corporate strategy and all the components of corporate strategy.
Explain fully strategic business unit.
Explain fully market segmentation and market segments.
Explain fully the designing of market driven strategy.
Chapter 2
Identify and explain fully each of Porters 5 Forces.
Explain fully relative market position and market potential.
Chapter 3
Explain fully marketing segmentation including the bases for segmentation.
Explain fully marketing sizing, market targeting, and market niche.

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