Chapter $1$ mini case

Each mini case solution must follow the following formatting guidelines:

Three sections consisting of $1)$ Problem Identification $2)$ Quantitative Reasoning and Analysis $3)$ Recommendations

Problem Identification

$$ Identify the major problems found in the case. Ensure that you distinguish between causes and symptoms. Causes may include changing customer preferences, increased competition, etc. Symptoms include declining revenues, loss of brand equity, increased customer churn, etc.

$$ Please support your problem identification by relevant case facts along with the associated theory and concepts.

Quantitative Reasoning and Analysis

$$ Conduct research to identify data $($e$.$g$.,$ obtain data in the form of trends, statistics, ratings, etc. from the library and other sources$)$ that can be utilized to provide additional insight into the case.

$$ Draw appropriate conclusions based on the quantitative analysis of data, while recognizing the limits of this analysis.

Discussion and Recommendation

$$ Identify and recommend a solution to the major problem in the case $($there is likely to be more than one solution$).$

$$ Briefly outline your solution and evaluate it in terms of its pros and cons.

$$ Always ensure that your recommendations are supported by statistical evidence and provide spreadsheets as necessary.

Appendix and References

$$ Please include any tables or figures that are not included but are referenced in your report.

$$ Make sure all references are cited correctly.

Please ensure that your assignments are typed, proofread, and concise. Points will be deducted if

$$ the length of the submission is excessive.

$$ it does not conform to the formatting requirements

$$ there are typos or grammatical errors