Question: Chapter 10 : Crafting the Brand Positioning As before, youre working with Jane Melody on Sonics marketing plan for launching a new smart phone. Now

Chapter 10 : Crafting the Brand Positioning As before, youre working with Jane Melody on Sonics marketing plan for launching a new smart phone. Now youre focusing on Sonics brand positioning by answering three specific questions. In a sentence or two, what is an appropriate brand positioning for the Sonic 1000 smart phone? Create a perceptual map to diagram points-of-parity and points-of-difference between Sonic and its competitors. Are there any opportunities based on your findings? How can Sonic create differentiation from competitors using emotional branding?

Sonic's competitors are Apple, Samsung, LG, Motorola, and HTC. Sonic's Sonic is positioning their smartphone as the most versatile, convenient, value-added model for personal and professional use. Sonics marketing will focus on the value-added multiple communication, entertainment, and information capabilities differentiating the Sonic 1000 from its competitors.

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