Question: Chapter 10 explains that a product is comprised of functional and brand attributes that deliver benefits to a target buyer. Review the role of Maslows

Chapter 10 explains that a product is comprised of functional and brand attributes that deliver benefits to a target buyer. Review the role of Maslows needs hierarchy in identifying appropriate products for target markets on pages 319-321. Consider the opportunities for Chick-fil-A and complete the following:

First, associate select Chick-fil-A products with each of the top three levels of Maslows (page 319).

Second, identify the Chick-fil-A products that respond to each of the top three levels of the Asian equivalent of Maslows (page 321).

Discuss the differences in product offerings for each level.

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