Chapter 10 Indicate whether the statement is true or false. 1. Ingredient branding occurs when two brands receiving equal treatment borrow from each other's brand equity. a. True b. False 2. The definition of product includes only tangible goods. a. True b. False 3. The key distinction between consumer products and business products is their intended use. a. True b. False 4. Insurance, burial plots, and similar items fall under the convenience product category. a. True b. False 5. Prospective home buyers perceive houses as a heterogeneous shopping product, therefore they find it harder to compare homogeneous shopping products because the prices, quality, and features of such products are similar. a. True b. False 6. Specialty products normally require wide distribution to sell sufficient quantities to meet profit goals. a. True b. False 7. Salespeople actively seek leads for selling unsought products to potential buyers. a. True b. False