Question: Chapter 10 - number 1 Explain how a pharmaceutical company's pricing for a nonproprietary drug might change if the objective was (a) profitability, (b) sales

Chapter 10 - number 1 Explain how a pharmaceutical company's pricing for a nonproprietary drug might change if the objective was (a) profitability, (b) sales volume, or (c) market share. Chapter 8 - number 4 In the digital age, companies like Wayfair, Amazon, and others operate 24/7/365. How does a people-based industry such as healthcare, which has an inseparability between providing the service and the people who deliver it, move to being 24/7/365? The challenge in the digital age is that competition is beyond the bounds of the local market. Assume you are the CEO of a hospital or medical group; what is your response or strategy

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