Chapter 11 Assignment: Building Customer Relationships Through Effective Marketing =1of25 Total points: 15 Attempts left: 1 In her Principles of Marketing class, Sars professor has repeatedly emphasized how important relationship marketing is to the success of a business. Which of the following is correct regarding relationship marketing? It refers to marketing decisions and activities focused on achieving long.term, satisfying relationships with customers. it is created by converting production inputs into finished products. It refers to marketing decisions and activities focused on achieving short-term, satisfying relationships with customers: It relers to the ability of a good or service to satisfy a human need