Chapter 11 Assignment: Building Customer Relationships Through Effective Marketing 2 of 25 Total points: /5 As a long-time small business owner, Clara has become very skilled in customer relationship management (caM). Which of the following is correct regarding CRM? It is created by making a product avalable when customers wish to purchase it. It is created by making a product available at a location where customers wish to purchase it. It focuses on using information about customers to create marketing strategies that develop and sustain desirable customer relationships. Since technology interferes with the development of actual human relationships, CRM downplays the use of technology