Question: Chapter 11 Assignment: Building Customer Relationships Through Effective Marketing 7 of 25 Total points: 3/25 Susana's Lather, Victor, owned a pizza shop in the 1990

 Chapter 11 Assignment: Building Customer Relationships Through Effective Marketing 7 of

Chapter 11 Assignment: Building Customer Relationships Through Effective Marketing 7 of 25 Total points: 3/25 Susana's Lather, Victor, owned a pizza shop in the 1990 s and sold it in 2000 to take a jobs working in a United States Postal 5 Service warehouse. Victor has repeatedy told Susana that he regrets sellng the pixa shop. According to Victor, he knew all bis customers personally and considered them friends, and they would often sit in his restaurant way past their lunch hour, discussing lifers ups and downs" with him. Victor was known to zive free pirza to his customers on their birthdays, and he would even attend the weddings and funerols of his custemers or their family members. Victor miswes the contact he had with customers. Which of the following marketing concepts is most closely awoclated with this scenario? The relationship orientabion The sates onenation The curiomer-orientation The production orientation

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