Question: Chapter 11 Assignment: Building Customer Relationships Through Effective Marketing 8 of 25 Total points: 3/25 Attempts lefit: As the owner of a hair salon, Vincente
Chapter 11 Assignment: Building Customer Relationships Through Effective Marketing 8 of 25 Total points: 3/25 Attempts lefit: As the owner of a hair salon, Vincente has decided to adopt a customer orientation. Which of the following is correct regarding the customer ofientation marketing concept? it is characterized by increased advertising, an enlarged sales force, and occasionally, high-pressure selling techniquesi. It emphasizes increased output and production efficiency. It utilites customer relationship management tools and technology to try to retain and increase long term prolitability through customer loyalty. It recognizes that an organization must first determine what customers need and then develop goods and services to fill those particular needs
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