Question: Chapter 11: Cost Analysis. 1 . What is the first step in a marketing profitability analysis? 2. In your own words, what is the difference

Chapter 11: Cost Analysis.

1. What is the first step in a marketing profitability analysis?

2. In your own words, what is the difference between Sales Analysis and Cost Analysis?

3. In your own words, what is the difference between Full Cost and Contribution Margin

approaches? Which of the two is becoming more commonly used? Why?

4. How is Activity Based Costing different from Full Cost and Contribution Margin approaches?

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