Question: Chapter 11 - Pricing Strategy Discuss why it is important to consider pricing from a strategic rather than a tactical perspective. Chapter 13 - Sales,

Chapter 11 - Pricing Strategy

Discuss why it is important to consider pricing from a strategic rather than a tactical perspective.

Chapter 13 - Sales, Digital, and Direct Marketing Strategies

Discuss whether the internet may replace conventional catalogs and direct mail methods of promotion.

pls no plagiarism and secondly i have the 10th edition book

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