Chapter 12 Activity 3: Product-Development Process The new product development process consists of 7 steps. Review section 12-2, a through g. Look at the following examples describing different phases of the product-development process. Identify the stage of the product-development process that applies. 1. Samsung determines whether developing a smartwatch would contribute significantly to sales and profits. 2. Tide released a smaller, more basic version of its detergent in the Southeast to see how it would sell. 3. A team at 3M gets together to brainstorm on new product introductions. 4. Starbucks provides a small group of customers with a written description of a new drink to gauge their reaction. 5. A car company is in the process of building a car that uses hydrogen for fuel. 6. Caterpillar just released a new model of bulldozer across the United States. 7. New product ideas at McDonalds are analyzed to determine whether they are feasible and match the companys objectives.