Chapter 12 / Lecture Sessions 19 and 20

1. Key elements of the formal definition of Sales Promotion

2. Why do sales promotions work

3. Difference between push and pull promotions

4. Reasons why promotional dollars have increasingly shifted to Sales Promotion

5. Which of the consumer sales promotions is the oldest and most common

6. Which method of coupon distribution would you be most likely to use if your product was targeted to an upscale audience in certain neighborhoods of various cities

7. 3 elements present in a lottery

8. When is product sampling best used

The more indepth the better

Thank you!