Question: Chapter 13 Answer each question in full detailed response. 5. What are the various ways to buy broadcast television time? 6. How can TV be

Chapter 13

Answer each question in full detailed response.

5. What are the various ways to buy broadcast television time?

6. How can TV be best used in an integrated marketing communications program?

8. What is the format of the radio station you listen to mow? How would you describe the demographics of its target audience?

10. What is the significance of dayparts in radio and TV advertising? What ae the best dayparts for each?

Chapter 14

Answer each question in full detailed response.

3. What are the different ways of advertising online?

4. What are cookies, and what are they used for?

5. What are the different ways web publishers charge for advertising?

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