Question: Chapter 13 / Lecture Session 21 and 22 1. How is Public Relations different than Advertising 2. 2 key parts of a definition of Public

Chapter 13 / Lecture Session 21 and 22

1. How is Public Relations different than Advertising

2. 2 key parts of a definition of Public Relations

3. Who or what are an organizations publics

4. Advantages and disadvantages PR brings to the Promotion Mix

5. PRs most important tool and the single biggest advantage it brings

6. Press Releasewhat is it and how is it used

7. Kinds of things that are best for generating publicity

8. Use of PR in Ford Mustang introduction

9. What is unmediated PR?

The more indpeth the better

Thank you!

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