Question: Chapter 13: Read the beginning-of-chapter case study on Burger King and answer the following questions: Discuss the risks that Burger King would have by operating
Chapter 13: Read the beginning-of-chapter case study on Burger King and answer the following questions:
- Discuss the risks that Burger King would have by operating abroad rather than domestically.
- How has Burger King's headquarter's location influenced its international expansion? Has this location strengthened or weakened its global competitive position?
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