Question: Chapter 13:Implementing Basic Differences Tests What does a meaningful difference mean to the marketing manager? What characteristics do differences need to possess to be useful?What

Chapter 13:Implementing Basic Differences Tests

What does a meaningful difference mean to the marketing manager?

What characteristics do differences need to possess to be useful?What does each of these characteristics mean?

What is the difference between a t-value and z-value test.How is this handled in SPSS?

If the confidence level is 95% at what level of the P-value (Sig in SPSS) will we reject the null hypothesis?(What is the decision making process for evaluating Sig value in SPSS)

What is the null hypothesis for a differences test?

What are the SPSS commands for testing differences between percentages?

What are the SPSS commands for testing differences between means, both independent samples and paired samples tests.

Be able to recognize examples of when a researcher would use an independent samples and paired samples analysis.

What is the purpose of the Levene's Test, what is the null and alternative hypothesis, when do we reject the null?

What is the purpose of an ANOVA, what is the null hypothesis, when do you reject the null, what are the SPSS commands for running an ANOVA?What do we mean by the "signal flag" procedure?

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