Chapter 14 Hypothetical Case 3 Keith Avondale is in the market for a new big-screen flat-panel television. While reviewing the Sunday newspaper, he notices a full-page advertisement from Transistor Town. The advertisement includes a 45-inch flat-panel television for $29. Surprised by the remarkably low price, and eager to purchase his new TV, Avondale makes plans to be at the store when it opens on Monday morning. Avondale is the first customer to arrive at the store on Monday, waiting outside when the front doors open. He rushes into the store and announces to the first sales representative he sees, "I'll take a 45-inch flat-panel television for $29!" The sales representative immediately refers Avondale to the store manager, who directs Avondale to his office. The store manager explains to Avondale that the advertisement was an unfortunate mistake, resulting from miscommunication between Transistor Town and the newspaper publisher. The manager goes on to say that the intended advertised price was $299, but that he would be willing to sell the described television to Avondale for $249, Transistor Town's cost for the television. Avondale objects, demands that Transistor Town sell the television for $29, and informs the store manager that his brother is a trial lawyer. Who wins