Chapter 14

Question 2

What are the differences between consumer and industrial goods, and what are the implications for international marketing?

Question 6

Why hasnt the United States been more helpful in setting universal standards for industrial equipment? Do you feel that the argument is economically sound? Discuss.

Question 16

England has almost completed the process of shifting from the inch-pound system to the metric system. What effect do you think this will have on the traditional U.S. reluctance to make such a change? Discuss the economic implications of such a move.

Chapter 15

Question 3

Discuss the ways Japanese manufacturers control the distribution from manufacturer to retailer.

Question 15

One of the first things companies discover about international patterns of channels of distribution is that in most countries, it is nearly impossible to gain adequate market coverage through a simple channel-of-distribution plan. Discuss.