Chapter 16 Group Exercise & Questions: As you know, there is a process that consumers go through when determining whether or not a new product will become part of their life. The process by which consumers accept or do not accept a new product innovation is know as The Adoption Process. Awareness Interest Evaluate Trial Adopt Your Assignment: In your group, discuss products that you either adopted or rejected. Choose ONE product and explain each step of the Adoption Process. Questions: 1) Step #1 - Awareness: a) What is the product? b) What is the purpose of the product? c) Who is the target consumer? d) What category does this product belong to? e) Did marketers do a good job making consumers aware of this product? How and please explain. f) Provide an image of the product and the weblink. Ensure to cite. 2) Step #2 - Interest: a) How did this product capture your interest (create curiosity or reference relevant touchstones or focusing on the needs of the category and shortcomings of existing solutions). Please explain. 3) Step #3 - Evaluation: a) What made you want to invest your time in considering this product? 4) Step #4 - Trial: a) Explain how your usage experience was with the product. b) How long did you experience the product? c) Was there any commitment on your part to experience this product? d) Was the product a financial commitment to you? (expensive or inexpensive) 5) Step #5 - Adoption or Rejection: a) Was this product an addition/complement or temporary or a replacement in your life? Why? b) Did you adopt or reject this product? Why? c) Would you recommend this product? Why or Why Not? Please answer each question separately. Please review the grading rubric before submitting your assignment. Group Graded Exercise Rubric /16 Criteria Level o 0 points Level 1 2 point Level 2 3 points Level 3 4 points Some of the appropriate Comprehension: No effort made to incorporate A few of the appropriate course topics and to answer course topics and questions course topics and questions Incorporates Course Topic & questions. Frequent Jare identified and are identified and Answers Questions based on misconceptions or answered. A few answered. Misconceptions or Chapter information misconceptions may be inaccuracies are present. inaccuracies are present. present. Relevant course topics are integrated throughout the paper and questions answered. Strong mastery of the subject matter is demonstrated. Content Contribution Content is not sound. Content is sound and solid; ideas are present but not particularly developed or supported; some evidence; but usually of a generalized nature. Exceptionally well-presented Well-presented and argued; and argued; ideas are detailed, ideas are detailed, developed well-developed, supported and supported with evidence with specific evidence & fact, and details, mostly specific. as well as examples and specific details. In-Text APA format Citation N/A These are found within your assignment, anytime you refer to, quote, summarize or paraphrase No APA style in-text citations from a resource used. They used in the assignment should include the name of the author and the date the source was published. In-Text Citation used in the assignment but not in APA format APA In-Text Citation used in the assignment Writing quality and clarity Issues with organization, style, Writing is generally clear, and/or tone are present, though issues with Writing is clear and Writing is extremely clear, which distract from the organization, style and/or tone appropriate for the given engaging, and appropriate for may be present. Some minor audience. Writing has minor the given audience. Writing is message. Grammar, mechanics, and/or spelling grammar, mechanics, and/or grammar, mechanics and free of grammar, mechanics spelling errors may be spelling errors. and spelling errors. errors are present. Ipresent. Level 2 Level 3 Overall Score Level O O or more Level 1 6 or more 9 or more 12 or more