Question: Chapter 2 DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH What are some differences between a management decision problem and a marketing research problem?

Chapter 2 DEFINING THE MARKETING RESEARCH PROBLEM AND DEVELOPING AN APPROACH

  1. What are some differences between a management decision problem and a marketing research problem? State the research problems for each of the following management decision problems.

(a) Should a new product be introduced?

(b) Should an advertising campaign that has run for three years be changed?

(c) Should the in-store promotion for an existing product line be increased?

(d) What pricing strategy should be adopted for a new product?

(e) Should a compensation package be changed to motivate the sales force better?

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