Question: CHAPTER 2 INTERNAL AND EXTERNAL CONSIDERATIONS AFFECTING PRICING DECISION 2. Internal and External Considerations Affecting Pricing Decisions 2.1 The marketing mixes and price relationship 2.1.1

CHAPTER 2 INTERNAL AND EXTERNAL CONSIDERATIONS

CHAPTER 2 INTERNAL AND EXTERNAL CONSIDERATIONS AFFECTING PRICING DECISION 2. Internal and External Considerations Affecting Pricing Decisions 2.1 The marketing mixes and price relationship 2.1.1 pricing-product 2.1.2 pricing-promotion 2.1.3 pricing -distribution 2.1.4 pricing-customer relationship 2.1.5 pricing value 2.1.6 pricing - quality 2.2 Marketing environment and price relationship 2.2.1 pricing- type of market 2.2.2 pricing-type of consumers 2.2.3 pricing-micro environment 2.2.4 pricing-macro environment 2.3. Conclusion

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