CHAPTER $-2$ MANAGEMENT ROLES & RESPONSIBILITIES

CASE STUDY

Activity $9\mathrm{.}3$: Communicating with workers

Sales were below target at the Co$-$operative Retail Store. The manager was very concerned

about this. She decided to write to every worker, about $30$ in all, to warn them of the

problem of falling sales and how jobs were now at risk. In the letter she asked for ideas on

how to increase sales. Workers were asked to confirm that they had received the letter and

tell her if they had any good ideas.

a$)$ In this case study, identify:

the sender of the message

the medium being used

the receiver of the message.

b$)$ Did the communication involve feedback?

c$)$ Do you think that the method used by the manager to communicate with workers was

the best one to use? If not, which method would have been more effective? Explain your

answer.

d$)$

Sender: $.$

Medium:

Receiver:

b$)$

Did the communication involve feedback?

c$)$ Do you think that the method used by the manager to communicate with workers was the best one to

use? If not, which method would have been more effective? Explain your answer.