Chapter 2: Operations and Supply Chain Strategy Learning Activity: Operational Objectives -- Who's the best? Review Table 2.1: Typical Operations Objectives. The same operational objectives outlined in Table 2.1 of our textbook are shown below. In this activity, you are reviewing the below industry comparison to your company. Then, identify by highlighting in GREEN which company you should benchmark against to acheve your 5-year objectives. Remember that assessment includes the 5 sample companies from the industry + your organization! Objectives: 5-Year Your Company Company Company Company Company Company Objective A B C D E Cost Manufacturing cost as percentage of sales 62% 60% 50% 67% 55% 63% 70% Inventory turn-over 5.1 6.6 5.5 5.5 4.8 4.3 4.8 Quality Customer satisfaction (% satisfied) 92.0% 94.8% 85.0% 90.7% 79.3% 91.1% 80.2% Percentage of scrap/rework 2.5% 2.5% 2.9% 2.2% 2.8% 3.0% 2.8% Warranty costs as percentage of sales 1.4% 1.3% 1.3% 1.4% 1.5% 1.2% 1.3% Delivery Percentage of orders filled from stock 93.0% 95.8% 92.0% 96.2% 94.0% 87.0% 96.0% Lead time to fill stock (weeks) 4.2 3.4 1.2 4.5 4.1 3.9 2.5 Flexibility Time to introduce new products (months) 16 8 10 14 12 15 14 Time to change capacity by +20% (months) 8 7 9 9 10 12 9 Sustainability Carbon emissions (ppm) 200 100 211 215 239 228 400 Workplace accidents per thousand workers 24 12 16 28 22 24 24