Chapter $2$ Study Guide: The Art of Positioning

$1$ The Art of Positioning comes down to answering one

question: What question is that?

$2$ Kawasaki states to do several things $($hint: There are $8)$ in

positioning your organization. Name them:

$3$ What are the $3$ qualities to aspire to in Seizing the High

Ground?

$4$ Kawasaki creates a diagram for niche marketing. Name

the $4$ quadrants of the chart. Describe each.

$5$ Don't Compromise on Your Name has $6$ tips. Name the $6$:

$6$ Why is positioning more powerful when it's personal?

$7$ What does Kawasaki mean when he suggests: Speak

"English"?