Question: Chapter 2 The consumer value framework 2 . Value and the CVF components 3 . The value equation 4 . Utilitarian value 5 . Hedonic

Chapter 2 The consumer value framework2. Value and the CVF components3. The value equation4. Utilitarian value5. Hedonic value6. Total value concept7. Value is co-created8. Value today and tomorrow - Customer lifetime

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